Market Research and Analysis:
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Analyze data to derive insights and inform product positioning and messaging.
- Monitor industry developments and identify opportunities for product innovation and differentiation.
Product Marketing Manager
Location: Remote OR New York, United States
Lime Fintech, LLC
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- Minimum of 5 years of experience in product marketing or a related role.
- In-depth knowledge of market research, go-to-market strategies, and product positioning.
- Strong analytical skills and the ability to interpret complex data and market trends.
- Excellent communication and presentation skills.
- Proven ability to develop and execute successful product marketing campaigns.
- Experience working with cross-functional teams, including product management, sales, and content creators.
- Ability to thrive in a fast-paced, dynamic environment.
- Strong project management skills and attention to detail.
Position Overview: We are seeking an experienced and strategic Product Marketing Manager to lead our product marketing initiatives. The ideal candidate will have a proven track record in edtech/fintech product marketing, extensive knowledge of market research, and a deep understanding of go-to-market strategies. This role involves developing and executing marketing plans to drive product adoption and growth.
Apply today and join our team to lead and innovate in the world of product marketing!
Go-to-Market Strategy:
- Develop and implement comprehensive go-to-market strategies for new product launches and feature releases.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Collaborate with product management, sales, and other teams to ensure alignment on product goals and strategies.
Product Launches:
- Plan and execute product launches, including the development of marketing materials, sales tools, and promotional campaigns.
- Coordinate cross-functional efforts to ensure successful product launches and adoption.
- Develop launch timelines, manage budgets, and measure the effectiveness of launch activities.
Content Development:
- Create compelling content, including product briefs, case studies, whitepapers, and presentations, to support marketing and sales efforts.
- Ensure consistency in messaging and branding across all marketing materials and channels.
- Collaborate with content creators, designers, and other stakeholders to produce high-quality marketing assets.
Sales Enablement:
- Develop and deliver sales training materials and presentations to equip the sales team with the knowledge and tools they need to effectively sell the product.
- Create sales enablement resources, such as competitive analysis, objection handling guides, and product FAQs.
- Work closely with sales to gather feedback and continuously improve product marketing efforts.
Key Responsibilities:
Customer Engagement:
- Engage with customers to gather feedback, understand their needs, and identify success stories.
- Develop customer case studies, testimonials, and other content to showcase product value and drive customer advocacy.
- Foster relationships with key customers and industry influencers to build brand loyalty and credibility.
Performance Analysis:
- Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives.
- Use data and insights to optimize marketing strategies and tactics.
- Prepare regular reports on product performance, market trends, and marketing ROI for senior management.
Preferred Skills:
- Experience in fintech or edtech company.
- Familiarity with digital marketing and social media strategies.
- Proficiency in marketing automation tools and CRM software.
- Strong network within the marketing and product management industry.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package including health, dental, and vision insurance.
- 401(k) with company match.
- Opportunities for professional development and career growth.
- Flexible work environment.
